In their greed… and quest to increase revenue a few percentage points in order to hit an earnings target… the largest search engines are doing some incredibly slimy things. Here are a couple examples: A client’s spend in a paid…
Ever since the last two presidential elections, we’ve been hearing a lot about the shift in demographics in the United States. If that shift can influence presidential race outcomes, it can certainly influence consumer buying trends and, therefore, marketing campaigns. …
If you have web presence and you’re not using social media, you’re sabotaging your own efforts. That’s right. If you’ve taken the internet plunge to your chest but are hesitant to go all the way in, you’re actually leading the…
All small businesses need an internet marketing strategy these days… as such a high percentage of consumers shop and research online. There are thousands of searches a month for lawyers, dentists, roofers, plumbers, flower shops, etc. It is crucially important…
In every industry, there are regulations or rules that guide how the business should operate. Then, there are those obnoxious few who ruin it for everyone. The few who insist on pushing the guidelines to the maximum by cutting every…
So you’re a business owner and you now have your website up and running. Think you’re done with your online marketing strategy? Think again. Getting your site up and running is just half the battle. You really need to get…
If you’re not using Twitter to improve your marketing strategy and to maximize your internet presence, you should be. Twitter has more than 500 million users who tweet an average of 55 million times per day. That’s 385,000,000 tweets in…
Search engines have complex algorithms in place that rank websites for various keyword phrases. The process of search engine optimization involves manipulating the different components of the algorithm in order to increase a website’s rank. There are certain things that…
Unless you’re in the business of search engine optimization yourself, it’s wise to hire a professional SEO team to do it for you. While there are many reasons you should take this advice, here are three prime ones. There’s a…
For quick and immediate results… one should invest in PPC. SEO takes time to gradually build your authority in the search engines. For some competitive keywords it can take many months. Patience is key. We can attain for you the…
