In search engine optimization (SEO) terminology, white hat SEO emphasizes adherence to the search engines’ rules and policies.
For instance, a website that is optimized for search engines yet concentrates on creating helpful and relevant content uses White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and keyword research as well as safe (non-paid) back linking.
White Hat SEO is a safe and long term approach that is unlikely to get your website penalized.
TOP 5 WHITE HAT SEO TECHNIQUES
1. Quality Content
A popular phrase is that “content is king” and to a certain extent, that is indeed true. A search engine’s goal is to provide the most relevant and helpful content possible for a user, so if you have amazing content, it’s more likely that your website will rank.
2. Correctly Structure Your HTML Code
Ideally, you would have lean code… and the really important code would show up close to the top of the source code. Implement header tags, bold tags, etc. to emphasize your target keywords. Include the keywords you want to show up for in your title tag and meta description. The title tag is especially important in terms of signalling to Google what your website is about.
3. Keyword Research and Effective Keyword Use
Construct your website with keywords and key phrases in mind. Research keywords and key phrases you think people might use to find your site. Check the search volume in Google’s keyword research tool to see how many people are searching for particular terms. Single words are not always the most effective target, try multi-word keywords that are much more specific to your product/service and you’ll be targeting users that are more likely to convert.
4. Quality Inbound Links
Inbound links from quality websites give your site a huge boost; however, according to a search engine’s policies you aren’t allowed to purchase links. Quality links can be obtained via social media, YouTube, through various partnerships and web directories.
