Why Search Engine Optimization Is Still Very Much Alive
The question, “Is SEO dead?” has been going around the internet for the past few years now. The answer is a definitive no. Those who claim it’s dead simply aren’t experts on the topic.
The fact is that SEO is not dead; however, many of the tactics that used to be effective in terms of getting websites ranked are.
SEO companies have had to adjust their strategies. Those that didn’t adapt likely didn’t survive.
Some examples of dead tactics: keyword stuffing, article spinning, building hundreds of links with your target keyword as the anchor text, automated link building systems and other spammy procedures like that.
Google has sought to eliminate tactics like this… which led to algorithm updates like Penguin and Panda.