When It Comes To SEO, Slow And Steady Wins The Race
We have all heard the children’s story about the tortoise and the hare. Basically the moral of the story is that “slow and steady wins the race.” That is most definitely true with SEO.
Here is the reality. In all honesty there are things that we can do to get your site ranking very quickly. We can blast your site with five million links and you will shoot up to the top of the rankings in a heartbeat. There are many, many automated link building tools out there and many of them are effective… in the short term. “Short term” is the key. Those strategies are simply not sustainable. The odds of Google finding out about your link scheme and deindexing all of the sites that your links are on is pretty high. When Google sees that you have tons of links pointed at your site from pages that Google now deems to be spammy, your rankings will plummet. These black hat SEO techniques may make you feel like an SEO rock star in the short term, but eventually your site will get deindexed or at least penalized, and you will wish that you would have taken a safer route.
We focus on safe and effective long term strategies for our clients. We only engage in manual link building and acquire our links from a wide variety of sources. Variety is key. You want your website to have a “normal” distribution of links.
When it comes to SEO, you are much better off being a tortoise than a hare. Patience is paramount. In the search engine optimization world, the tortoise does come out on top in the end. Make sure to choose an SEO company that takes a long term approach.