If you have spent much time researching search engine optimization, you have probably heard the terms “Penguin” and “Panda” thrown around. What do these terms mean exactly?

These two terms refer to updates in Google’s algorithm that impacted the way that websites are ranked. Many websites that ranked high in the search engines before these updates were negatively affected by Penguin and Panda.

Penguin and Panda targeted websites that engaged in activities that Google says you should not do, such as purchasing links for the purpose of boosting rankings and publishing spammy content.

There are many Panda and Penguin updates each year… and we take great care to ensure that our clients are not negatively affected.