The Positives and Negatives of SEO

The top 3 advantages of SEO:1. Increased Internet Exposure – The search engines get so much traffic; showing up in the search engines is a great way

2. Affordability- Compared to other marketing initiatives (TV, radio, billboards, etc.), SEO is incredibly affordable

3. High ROI – You are advertising to people who are looking specifically for the product or service that you have to offer, rather than pushing your message onto people who have no interest in hearing it. This often leads to a very high ROI.

 

Negatives of SEO

1. You’re completely at the mercy of Google. They could update their algorithm and all of the hard work you invested into SEO could disappear in a moment.

2. Google has about 75% of the total market share… so it’s basically a monopoly. You pretty much have to cater to whatever will appease Google.

3. SEO is only a good fit for certain companies and industries.