Online Marketing For Restaurants
There are two main areas to focus your efforts if you are in the restaurant industry:
1. Yelp – Yelp is critical for the restaurant industry. Make sure that have a confirmed profile there, completely fill it out, upload a menu, etc. Do whatever you can to drive as many positive reviews as possible. Give a card to customers offering them a discount on their next visit if they leave a review for you. This is against Yelp’s policies… but if you are responsible for getting customers into your restaurant and as long as your customers are leaving you honest reviews… then at a certain point you have to do what you have to do. The reason that Yelp is so popular is because of the reviews; customers want to experience the best eating experience possible for their hard earned money.
2. Google Maps SEO – This is where SEO Team can really help you. If you go to Google and do a search for “Mexican restaurants” for example… you will see a bunch of restaurants show up with reviews. It’s critical that you you show up here. There are certain strategies that are used to get your site ranked here. SEO Team can get your website ranked for these terms.
As long as you dominate those two main channels, you will position your restaurant well for gaining a flood of new customers online.