Components That Make for Solid SEO—Meta Tags
As a business owner new to optimizing your website with your professional SEO team, here’s another phrase you’ll hear often: meta tags. Just what are they and why do you care?
Meta tags are pieces of text, like descriptions, that are written in html (hypertext markup language) code and are not seen by the general public. Wow, that was a mouthful. Let’s try it again. Remember that when people search for your web page, they’re using normal language like you use in ordinary conversations. However, the search engines they type their keywords into look at multiple sets of data to attach. Some of what they search for are things written in actual computer code, as mentioned above.
HTML is an actual computer language written in a specific code that follows specific rules. It looks something like this, <Meta name=”Author” content=John Doe”>. Just missing one set of quotation marks will give your page either a different look or possibly invalidate the very function you’re trying to execute.
Don’t worry that you don’t understand it; it makes sense to the search engines, and that’s really all that’s important. It’s also important that you have such text embedded in your website so you won’t be missed during the queries.
The good news is that’s why you’ve hired your professional SEO team. They know all about meta tags, what they do and how to use them. In fact, their knowledge of such things is exactly why you hired them in the first place. Otherwise, you’d be taking a crash course in computerese and missing out on the part of your business that is the most important part—interacting with your customers and selling your product or service.
Just be aware that you may hear the term meta tags, and know it’s part of good SEO practice—and be happy your SEO Team is doing it, not you!