Every business, big or small, must be familiar with the Search Engine Optimization (SEO). SEO is the process of getting your website ranked in search engines like Google or Bing.

The following are some real SEO basics:

·        Monitor your Site’s Current Rankings

It’s important to check where/ if your site is currently ranking. There are a number of tools available that track your site’s rankings. These tools will help you keep track of your progress over time

·        It is all about Keywords

Keyword research is huge. If you can find a niche that has high search volume and low competition… you’re likely to be successful. If you’re competing for extremely competitive terms or terms that no one is searching for, you’re unlikely to be successful. Finding that perfect niche to exploit is crucial

·        Content

Large quantities of high quality content will make your SEO much easier… and you will be less dependent on links for your rankings (which is a good thing)

·        Link Building

Links count as votes for your site. If you don’t have quality incoming links to your site, Google won’t view it as a high authority resource. Attaining high quality and safe links that won’t get your site penalized is key.