Artists want to know how to gain traffic to their websites. SEO is a great option for free traffic and exposure.

Here are a few tips:

• Blog. Let users know about upcoming shows, new pieces of art, etc.
• Engage in social media. Social is a ranking factor in Google’s algorithm.
• Post high quality photos of your art. Tag them with relevant alt tags and surround the photos with relevant textual descriptions. This will help you show up in Google images.
• Get other artists to link to your website. Links are a huge factor in terms of ranking in Google.
• Make sure that your website is properly optimized for your target keywords. An SEO company can help with this.